If the idea of “marketing yourself” makes you want to vanish into a pile of jump rings… you’re not alone. Selling handmade jewelry—especially wire wraps—can feel awkward at first. But it doesn’t have to.

Whether you’re just starting or you’ve been making pieces for years, there’s a way to sell your wire jewelry that feels authentic and works.

1. Focus on Connection, Not Conversion

People don’t just buy jewelry—they buy the story, the artist, the vibe. That’s your superpower.

Start by sharing:

• Why you made the piece

• What materials you used

• What it means to you

When buyers feel a connection, the sale is natural.

2. Get Found with Better Photos

High-quality photos are your best salesperson. Shoot each piece from multiple angles, including:

• Worn photos (on yourself or a model)

• Staged shots (with props or natural lighting)

• Size reference (next to a coin, hand, or ruler)

Even with a phone camera, good lighting and clean composition go a long way.

3. Use Instagram Like a Pro

Over 80% of my personal sales came through Instagram. Here’s what actually works:

• Post consistently (even 3–4x a week helps)

• Mix photos, reels, and stories

• Use 5–8 niche hashtags like #wirewrappedjewelry, #healingcrystals, or #handmadewirejewelry

• Respond to comments and DMs to build trust

Want more specific content tips? The free guide linked below has a full breakdown of what to post and when.

4. Build an Email List (This Is Huge)

If you’re relying only on social media, you’re missing a big opportunity. Email lets you:

• Stay top-of-mind with potential buyers

• Offer exclusive drops or discounts

• Tell stories that make your work stand out

The easiest way to start? Offer something valuable in exchange for their email—like the free Wire Wrapping Business Guide we made just for you.

👉 Download the free PDF: Sell Your Wire Jewelry

It’s packed with tips on:

• Pricing your work

• Social media strategy

• Custom orders

• Packaging, shipping, and more

5. Give People a Reason to Buy Now

Whether it’s a limited edition piece, a small batch drop, or free shipping for 48 hours—people need a reason to act. Don’t be afraid to let your audience know when something is selling out.

Selling wire jewelry doesn’t require a degree in marketing. It just takes a strategy that feels like you. Start by downloading the free guide, implement one tip at a time, and watch your confidence—and sales—grow.